STARTUPFORGINGBook a call

Field Notes

Thinking for people making useful software.

Practical observations on product strategy, AI, SaaS and the decisions that make a digital product worth returning to.

Product strategy

What should a first product version actually prove?

A practical view of deciding what belongs in an MVP and what can wait.

Discuss this with us

AI products

How to make AI feel useful instead of decorative

Start with an operational problem, not a model. The best AI feature earns its place in the workflow.

Discuss this with us

SaaS

Designing software teams will return to

Clarity, speed and trusted data are more valuable than another dense dashboard.

Discuss this with us